Naturally a Better Way To Clean

There are two phenomena that have affected the use of more sustainable cleaning products in the last few years. The first is that people are becoming more educated and care more about the environment.

They now understand that the choice of cleaning product that they use makes a difference to the planet we are on. Second, Covid made people think more and more about the way they clean their houses and this has increased the sales in cleaning products generally and therefore also the sales of more sustainable cleaning products.

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What are Sustainable Cleaning Products?

Sustainable cleaning products are those that are made in a more environmentally friendly way. They are cleaning products that throughout their lifecycle, whether it be their production materials, process or disposal leave little or no lasting impact on the environment.

They avoid such chemicals such as bleach, ammonia and phthalates. People can of course make their own cleaning products, common ingredients include bicarbonate of soda and vinegar. When produced industrially, the consumer can rely on various certifications such as the EPA’s Safer Choice label or the Green Seal.

Growth in the Market

The global natural household cleaners market size is projected to reach a staggering $12,886 million by 2030, at a CAGR of 11.9%. According to a Nielsen survey, 26% of consumers say that purchasing natural cleaning products is important to them. This number is even higher among millennials, with 35% of millennials saying that they are willing to pay more for natural cleaning products.

Businesses are also shunning cheaper harsh chemicals that they have relied upon for years for more sustainable alternatives. Some do this solely because they do not want to make a negative impact on our environment whilst others are trying to minimize their environmental impact inline with goals that are set for them.

The Benefits

There are many benefits to using more sustainable natural cleaning products, however it is important to address a common misconception; natural cleaning products, such as those made by Cleo,  can be just as effective as chemical ones. This previously was one of the barriers that held people back from switching.

They will not have a long lasting effect on the environment. Not through their production, usage or their packaging. Their packaging is often biodegradable. Some emerging companies even allow you to refill your finished containers.

Harsh chemicals are more likely to cause respiratory conditions or skin irritations than natural ones so they are better for your health. People can actually create their own cleaning products at home if they wish to out of common ingredients, though most people still prefer the more effective and convenient industrially made ones.

Commercially Sound

As the market continuously grows and starts to take large chunks out of the chemical, less environmentally friendly cleaning product markets, more and more natural choices will be finding their ways to our supermarket and wholesale shelves.