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From Memes to Menus: How Viral Trends Become Marketable Products
In the age of the internet—and social media in particular—brands are increasingly taking inspiration from the trends we love online. Whether it’s a...
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🥒 Why Now? The Pickling Craze That’s Taking Over Your Feed – and Your Fridge
How fermented foods became a symbol of control, creativity, and cultural revival
If you’ve spent any time on TikTok, Instagram, or even in your...
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Messy, Minimal, and Proud: The Cultural Power of “Girl Dinner”
One of the more curious and culturally revealing food trends to emerge from social media recently is the rise of the so-called "girl dinner." What...
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Moving Over to a More Sustainable Cleaning Product
Naturally a Better Way To Clean
There are two phenomena that have affected the use of more sustainable cleaning products in the last few years. The...
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