When it comes to looking after our baby we consider each minute detail and wrap them up in cotton wool. In the past that might have meant buying big brand products specifically made for babies with big advertising campaigns. Today, when the range of baby products is much more extensive and we are more educated, it means considering very carefully what we put on our baby’s skin and that, to many means going natural and organic.
Traditional babycare products may contain harsh chemicals, synthetic fragrances, artificial colors, and other ingredients that may harm the delicate skin and body of babies. That is why more and more parents are opting for organic and natural babycare products that are perceived to be safer, gentler, and more eco-friendly.
What Makes it Organic or Natural?
Organic and natural babycare products are made from ingredients that are grown or sourced without the use of pesticides, herbicides, GMOs, or other harmful substances. They also avoid animal testing, parabens, phthalates, sulfates, and other potentially toxic additives. Organic and natural babycare products include diapers, wipes, creams, lotions, shampoos, soaps, oils, powders, and more.
The Market is Growing
According to a report by Grand View Research, the global organic babycare market size was valued at USD 1.97 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.3% from 2020 to 2027. The market growth is believed to be due to people having a greater disposable income, people being much more health conscious and believing much more in the impact we have on our planet.
The range of brands and products readily available has increased and brands offer a wide range of products that cater to different needs and preferences of parents and babies. They may be perfumed or unscented, be for dry skin or oily etc. They also use various certifications and labels to assure consumers of their quality and safety standards. They are no longer just made in cottage industries but are now also made in state of the art factories.
Organic and natural babycare products are not only good for babies but also for the planet. Organic and natural babycare products themselves and often also their packaging are often biodegradable and recyclable. Mommy Care, a company based in Israel believes that by choosing these products, parents can reduce their environmental impact and support sustainable agriculture and production practices.
The range of natural and organic baby care products has never been wider. This has been led by demand from caring parents who have become more educated and consider the importance of living a more eco-friendly life.