Only perfect fruit and vegetables are good enough nowadays! No matter what crop the farmer is growing they know that if they don’t produce perfect produce, they won’t be able to sell it, or if they can, it will be at a considerably discounted price, potentially making them a loss. There is also the worry in the back of their head that their priceless crops will become, literally priceless, they will not flourish and there will be nothing of worth to sell.
The farmer has to worry about multiple threats when trying to grow good quality produce. They have to worry about the weather, irrigation, fertilizer and of course the one they dread the most….. insects or perhaps better put; pests!

Everything could be going swimmingly well, the tomatoes could be of a great size and plentiful and then a swarm of flying insects arrive and they can quickly render the tomatoes worthless. Of course it could be any crop, pests don’t discriminate!
A farmer will therefore do whatever it takes to keep his crops in pristine conditions. The best course of action against the pests would be to douse them thoroughly with pesticides. This may be highly effective but is not just costly but also rather frowned upon. Consumers have woken up to this practise and are actively choosing to purchase goods which are pesticide free or use minimal pesticides, believing that whatever is put on the skin or leaves of the fruit or vegetable, they will eventually ingest themselves. Something they would rather not do.
So a less invasive solution is needed, one that treats the area around the plants rather than the plant itself. In theory, the surrounding could be hermetically sealed but this is difficult to do and expensive. So products such as Catchy by Davik Industries in Israel, are a great alternative solution.
They work on the same line as fly paper but on a much, much larger scale! By placing the plastic dry adhesive sheets round the perimeter of your growing plot they will catch a substantial
amount of the flying insects before they get to your plants. They are specially suited to
protected cultivation greenhouses, insect proof net houses, indoor vertical leafy green growing structures, indoor cannabis growing operations, and more. They allow you to control the area rather than plants. A longer lasting and less invasive solution.
The farmer needs to protect his plants from pests but how he does so not only needs to be effective but also acceptable to the consumer. If the consumer isn’t happy with the farmers’ growing methods, it won’t matter how perfect the plants look, they won’t buy them.