In the age of the internet—and social media in particular—brands are increasingly taking inspiration from the trends we love online. Whether it’s a quirky TikTok challenge or a viral food combination, companies have found ways to cleverly capitalize on these moments, turning fleeting internet fame into tangible, marketable products.

Take, for example, Coffee mate’s pistachio creamer or Lindt’s version of Dubai chocolate, both inspired by unique regional flavors and preferences. Or Del Taco’s Dirty Soda twist, bringing a TikTok trend to life with fizzy, sugary concoctions. These are just a few of the many collaborations and products born out of social media buzz.

But the ingenuity doesn’t stop there. Brands have adeptly transformed viral food trends into consumer products, bridging online popularity with everyday demand. Here are some notable examples:

1. Sprite + Tea Flavor

Fans on social media started a viral trend by combining Sprite with tea bags to create a unique beverage. Sprite noticed the buzz and officially launched a new flavor, blending their classic lemon-lime soda with iced tea. This collaboration showcases how brands can listen to their audience and transform homemade hacks into real products.

2. Hot Honey Products at Aldi

The TikTok sensation of hot honey—a blend of honey, hot peppers, and vinegar—took the internet by storm. Aldi seized the opportunity, introducing hot honey-infused products, such as flatbreads and pork belly bites. By tapping into this spicy-sweet craze, Aldi proved that following food trends can lead to innovative and highly marketable offerings.

3. Glitter Pickles (“Glickles”)

Social media’s fascination with glitter pickles, or “glickles,” has turned into a sparkling food trend. These pickles, infused with edible glitter, have captivated audiences for their fun, festive appeal. Though they’re not yet a supermarket staple, their popularity on platforms like Instagram and TikTok suggests a bright future for this whimsical party treat.

 

The success of these collaborations lies in their relatability and shareability. Viral trends often start with something simple, such as an unusual food pairing or a quirky aesthetic, and quickly gain momentum as people experiment and share their own takes. For brands, these trends are an opportunity to connect with their audience in real-time, creating products that feel fresh, relevant, and engaging.

What’s Next?

As social media continues to shape consumer habits, we can expect more brands to turn to online platforms for inspiration. From wacky flavor combinations to visually stunning creations, the line between the digital and real worlds is becoming increasingly blurred.

Whether it’s glitter pickles, hot honey pizza, or a Sprite-tea hybrid, one thing is clear: the internet isn’t just influencing what we consume—it’s shaping what hits the shelves next.