Since Paul Newman’s legendary salad dressings, celebrities have been cooking up their own food ventures. But why is the food industry so appealing to stars? And more importantly — how much are they making?
Since Paul Newman’s legendary salad dressings, celebrities have been cooking up food ventures of their own. But why is the food industry so appealing to stars? And more importantly — how much are they actually making?
Some ventures have turned into massive success stories: George Clooney reportedly earned over $200 million from the sale of his tequila brand Casamigos, while Ryan Reynolds sold his stake in Aviation Gin in a deal valued at $610 million. Even Jessica Alba’s Honest Company, which includes baby food and wellness products, reached a market cap of nearly $2 billion after its IPO.
In the last five years alone, new players like Logan Paul and KSI’s Prime, MrBeast’s Feastables, and Gal Gadot’s GOODLES have shown that food and drink remain one of the most profitable and brand-friendly playgrounds for celebrities looking to extend their influence — and multiply their revenue streams.
Gal Gadot’s GOODLES
Israeli actress Gal Gadot co-founded GOODLES, a brand that reimagines traditional boxed macaroni and cheese by infusing it with high protein and fiber content. Launched in 2021, GOODLES aims to provide a healthier alternative to the classic comfort food. The brand has expanded its lineup to include flavors like “Thrilled Cheese,” inspired by grilled cheese sandwiches, and “Queso Tell Me More,” a Tex-Mex variety with cheddar cheese sauce and green chiles.
Glen Powell’s Smash Kitchen
Actor Glen Powell, known for his roles in “Top Gun: Maverick” and “Anyone But You,” introduced Smash Kitchen, a condiment line featuring innovative flavors such as hot honey ketchup, spicy mayo, and hot honey BBQ sauce—Powell’s Texan roots and family traditions in sauce-making inspired this venture. The products debuted exclusively at Walmart, and Powell celebrated the launch with events in New York City and Los Angeles.
Meghan Markle’s As Ever
Meghan Markle, the Duchess of Sussex, launched her lifestyle brand, As Ever, in April 2025. The brand offers a range of products, including raspberry spread, wildflower honey, teas, crepe and cookie mixes, and flower petal sprinkles. These items reflect Meghan’s interests in cooking, gardening, and entertaining. The initial product line sold out within an hour of its release.
Charli and Dixie D’Amelio’s Be Happy Snacks
TikTok sensations Charli and Dixie D’Amelio expanded their entrepreneurial endeavors by launching Be Happy Snacks, a flavored popcorn line. Introduced in late 2023, the snacks are available in Walmart stores and online. This venture aligns with the D’Amelio family’s strategy to diversify their brand into the food and beverage sector.
Ariana Madix and Katie Maloney’s Something About Her
“Vanderpump Rules” stars Ariana Madix and Katie Maloney opened a sandwich shop and wine bar named Something About Her in May 2024. The Los Angeles-based establishment offers a variety of sandwiches and has received positive reviews since its opening.
MrBeast’s Feastables and Lunchly
YouTuber Jimmy Donaldson, known as MrBeast, entered the food industry with Feastables, a snack company launched in January 2022 offering chocolate bars. In September 2024, he collaborated with fellow YouTubers KSI and Logan Paul to introduce Lunchly, a brand of snack kits marketed as a healthier alternative to traditional lunch kits. Each Lunchly box includes items like turkey with cheese and crackers, nachos with salsa and cheese, or pizza, along with a Prime drink and a Feastables chocolate bar.
In recent years, the food and beverage industry has become an attractive arena for celebrities seeking to diversify their portfolios and capitalize on lucrative opportunities. Gal Gadot’s mac and cheese brand, Goodles, exemplifies this trend. Launched in 2021, Goodles secured a $13 million Series A funding round in 2023, led by L Catterton. Estimates suggest that Goodles’ annual revenue is approximately $11.6 million, with a revenue per employee of $218,370.
Similarly, Seth Rogen’s cannabis lifestyle brand, Houseplant, has expanded into the beverage market with THC-infused sparkling waters. While specific revenue figures are not publicly disclosed, the cannabis beverage market is projected to surpass $2 billion by 2026, indicating significant potential for brands like Houseplant.
Another notable example is Logan Paul and KSI’s Prime Hydration drink. Launched in January 2022, Prime achieved sales of $250 million in its first year and is projected to reach $1.2 billion in sales by the end of 2023. The brand’s rapid success underscores the substantial financial opportunities available in the food and beverage sector for celebrities leveraging their personal brands