We are tomer and oz hafzadi , a family-founded confectionery company established in 2012. From the beginning, we have produced a wide range of treats from scratch, from nostalgic childhood sweets such as sugar-coated red jellies, coconut, sesame, and peanut confections, to colorful marmalades that many grew up with.

At the same time, we are deeply connected to today’s snack culture, developing high-quality energy and protein bars made from thoughtful ingredients, clean formulations, and with no added sugar.

Our production is based in the Jerusalem Hills, where tradition and innovation meet under one roof.

Our energy bars are healthy, simple, and functional snacks made from clean, thoughtful ingredients.

They are based on dates and puffed rice, naturally sweetened with chicory, with no added sugar. Available in flavors such as mixed nuts and almonds, cornflakes and cashews, and coconut and almonds, they are designed to provide steady energy without heaviness or refined sweeteners.

Fully plant-based and dairy-free, our energy bars offer a natural, everyday solution, whether before activity, after exercise, or as a light, balanced snack.

Our protein bars are built around pea protein as their primary protein source, reaching up to 18–20 grams of protein per bar.

They are fully plant-based, vegan, and pareve, raw food, all vegan, with a clean nutritional profile and satisfying texture.

The flavor range includes pecan and coffee, almond, halva pistachio, brownies with hazelnuts, and cookie dough.

Designed for consumers seeking natural protein intake, our protein bars support an active lifestyle through simple, well-balanced ingredients and no unnecessary additives.