About Us
Plasto-Polish, established in 1952, is a global leader in household cleaning products. Our extensive range includes scouring sponges, cleaning cloths, magic erasers, and steel wool. We prioritize quality and durability, adhering to strict quality control standards. Our products are globally recognized and distributed under our brand, Bianco, as well as private labels like 3M and Kimberly-Clark.
Recommended Products
Special Products From Plasto Polish
At Plasto Polish, innovation is our guiding star. As leaders in groundbreaking technology, we proudly introduced the first antibacterial sponge developed through a unique, proprietary method that eliminates 99.9% of bacteria. Launched shortly after the COVID-19 pandemic in 2020, this sponge set a new standard for hygiene and safety. Our method involves infusing advanced antibacterial agents into the sponge material during production.
In 2015, we made history with the invention of the kosher-certified sponge. Developed through rigorous testing, it meets strict kosher standards, being free of wheat derivatives and resistant to water absorption. While it resembles conventional sponges, its unique non-absorptive material offers superior performance and usability.
Our factory is transforming from traditional manufacturing to a future driven by robotics and AI-powered quality control. By integrating advanced technology into our machinery, we are modernizing our operations.
With cutting-edge AI cameras, every product leaving our production line is meticulously photographed and analyzed. This ensures exceptional quality control, with the system instantly verifying that each item meets our stringent standards. This shift to AI enhances efficiency and reduces defects, ensuring our customers receive only the best products. We are bridging the gap between heritage and innovation, creating a future where technology and tradition coexist seamlessly.
Ilana and Nir, the second generation of Plasto Polish, unexpectedly found their way into the family business. Ilana, a former teacher, and Nir, a nuclear engineering graduate, never imagined working in the cleaning products industry. In 1989, while Nir attended a trade show in Vegas with their father, their mother managed the accounting alone, overwhelmed by manual bookkeeping.
With a background in computer studies, Ilana stepped in to assist and ended up staying for 36 years. Nir’s experience in Vegas ignited his passion for the business, leading him to return ready to contribute. Together, they infused the factory with fresh ideas while honoring their father’s legacy. Their dedication to quality has been instrumental in transforming the factory into a leading producer of advanced cleaning products.
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A Little Bit of History

1950
The family patriarch founded the first steel wool factory.
1985
We moved to a state-of-the-art new factory.
1990
We began exporting to Europe, the U.S., South America, and South Africa.
1981
We began producing abrasive fibers and iconic scouring pads.
1989
Nir and Ilana join the family business.
1950
The family patriarch founded the first steel wool factory.
1981
We began producing abrasive fibers and iconic scouring pads.
1985
We moved to a state-of-the-art new factory.
1989
Nir and Ilana join the family business.
1990
We began exporting to Europe, the U.S., South America, and South Africa.
