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About Us

A culinary legacy rooted in love and tradition, brings the fiery essence of Yemenite flavors to the table through our renowned Zhoug spice mix based on an old unique, over 200-year-old recipe. Our Zhoug spice is an enticing fusion that has become a household name over our five-decade journey.

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Our Story

It is a story of love, tradition, and passion and of traditional Yemenite cooking that ignited childhood memories. One memory in particular, the fiery taste of Zhoug and how much flavor and depth of taste it brings to any sandwich, casserole or spread. With these memories as our inspiration, Zehavi’s journey was born. The heart of our story lies in the fusion of unique tastes, a harmonious blend of herbs, chili peppers, and garlic. It’s this distinctive combination that defines our Zhoug, a Yemenite spice mix. Over fifty years ago, Michal and Boaz recognized the Israeli kitchen’s need for this fiery flavor and dedicated themselves to recreating this traditional recipe. Today, Zhoug has become a household name and our well-guarded trade secret.

The Essence of Taste

At Zahavi Hakerem, our enduring commitment to excellence and quality is rooted in core values that have guided us for over five decades. We prioritize top quality, delivering products crafted to the highest industry standards, and with a distinctive taste that echoes our tradition. 

What was once a hidden gem, known only within Yemenite culture, evolved into a signature flavor people crave. Our company was founded on our love and passion for hot peppers and garlic, and these ingredients are at the core of our success. Together with our special seasoning and herb blend, Zhoug adds an enticing aroma and spiciness, making food a delightful experience. Join us on a flavorful journey, where Zahavi brings Yemenite traditions and an umami taste to your kitchen.

Visit our factory

By adhering to the highest food production industry standards, we ensure our premium products reach a wide range of retailers nationwide. With a labor of love, each jar leaving our factory embodies meticulous attention to every aspect and detail for our customers, from raw materials to packaging and beyond. The Zahavi family led by Boaz and his son’s  have a philosophy that echoes their approach: “Never produce a product that we are not willing to put on our table.”

A Little Bit of History

In 1967, the flavorful journey of Zahavi began in the home kitchen of Michal and Boaz Zahavi with the making of their first Zhoug. A spicy concoction, brewed passionately laid the foundation for a remarkable culinary venture. By 1975, their creation had gained widespread recognition, leading to a distribution agreement with Strauss, today one of the three leading food conglomerates, a prominent player in Israel's retail landscape. In 1990 the establishment of Zehavi HaKerem Ltd., solidified the brand's presence. Fast forward to 2015, Zahavi’s Zhoug had conquered the market with a remarkable 55% share. The year 2022 marked another milestone with a renewed partnership, signing yet another distribution agreement with the food division of Strauss. Zahavi’s journey continued in 2023, introducing new tantalizing products to the Israeli market and venturing into the international kosher market, ensuring our legacy spread across borders.

1967

Zahavi crafts the first homemade Zhoug.

2015

Commands a market share of 55%.

2023

Initiates exports to the global kosher market.

1975

Signs a deal with Strauss for distribution.

2022

New distribution agreement with Strauss's food division.

1967

Zahavi crafts the first homemade Zhoug.

1975

Signs a deal with Strauss for distribution.

2015

Commands a market share of 55%.

2022

New distribution agreement with Strauss's food division.

2023

Initiates exports to the global kosher market.

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