In recent years, celebrities have tapped into the lucrative beverage market by launching their canned drink brands, turning personal passions into profitable ventures. Blake Lively, for example, introduced Betty Buzz, a line of non-alcoholic mixers crafted with natural ingredients. She’s joined by other big names like Dwayne “The Rock” Johnson with ZOA Energy and Bella Hadid with Kin Euphorics, proving that celebrities are raising a toast in style when it comes to boosting their brands — and their bank accounts.
The last one to launch his own special water in a can is…Seth Rogen. Rogen has mastered blending his personal brand with business. Rogan is known for his love of cannabis since starring in the movie Pineapple Express, he co-founded Houseplant in 2019, merging his passion for weed and ceramics into a lifestyle brand offering stylish cannabis accessories like ashtrays and smoking devices. Now, Houseplant has expanded into THC-infused sparkling water.
The drinks come in four all-natural, sugar-free flavors: pineapple, citrus, blackberry, and black cherry. Each can contain three milligrams of THC, providing a mild, approachable dose perfect for beginners and seasoned users alike.
Houseplant beverages debuted in Canada in 2020 and are now available in the U.S. through direct sales and select retailers. “Our goal has always been to create products we wish existed,” says co-founder Michael Mohr. “We’re excited to redefine cannabis culture with delicious, smoke-free options”. Happy to drink!